Graphic Communication

Same same but different


As design has grown to be everywhere, in all we use – eat – wear – you name it, it has become a part of us. Design is used to define and manifest culture, is supposed to navigate us in a world full of information. The insights that the Gestalt-psychology has postulated give the designer the chance to play with the perception of a product. These days this product can have many forms, but to me it seems logical to devide them into two main groups for now: the digital and the analogue. Within the two similarities can be spotted amongst the subcategories.